Earnings from a Successful Marketing Campaign Using New Digital Commucation Chanels on the Beauty Sector Example

Student: Popova Natalia

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2016

The following paper is aimed to investigate and study marketing campaigns that use modern digital communication channels. During these study quantitive and qualitative analysis of the literature, statistical data and cases of the international company L'Oreal were conducted. In this paper marketing campaigns of cosmetic brand Maybelline New York were studied. Using the following analysis key tendencies of digital communication channels use in marketing were determined as well as facts that influence the success of the following campaigns and their earnings.

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