• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Evgeny Nosenko
Impact of Host-Country Foreign Economic Policy on Expansion Strategies of Multinational Companies: the Case of FMCG
World Economy
(Master’s programme)
2016
Multiple research studies have examined the relationship between foreign economic policy and entry strategies of multinational enterprises, but the role of foreign economic policy in determination of an international business strategy remains unrevealed. This paper studies how the choice of an international strategy by FMCG MNEs depends on a host-country foreign economic policy. Incorporating host-country economic policy in international management, the author demonstrated that liberalization of foreign economic policy encourages the use of more transnational and regional strategies by lowering governmental investment and trade restrictions. Examining the case of Shiseido's shift towards regional strategy in Southeast Asia, we elaborate an appropriate strategy for Nevskaya Kosmetika, a Russian FMCG firm, to expand in Eurasian Economic Community.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses