USSR Postage Stamps from mid-1960s to mid-1970s as Means of Propaganda

Final qualification work is devoted to the study of the mechanism of propaganda of Soviet ideology through postage stamps (mid 1960s - mid 1970s). The main sources of studies are catalogues of postage stamps, which informs about all the stamps of the period, and the newsletter “Philately of the USSR”, which announces the release of the most important stamps, contains the materials about the meaning of their images. The newsletter “Philately of the USSR” has allowed to avoid arbitrary interpretation of the propaganda impact the images of postage stamps and to analyze the ways their positioning and the nature of the perception of his contemporaries, the people who were the aim of propaganda. In the first two chapters of the work contain the systematization of images of stamps the mid-1960s – mid-1970s. Special attention is paid to the characteristics of the newsletter “Philately of the USSR” as а source of historical science. The last two chapters have the character of synthesis. They consider the impact of propaganda stamps. In accordance with the author's concept two areas of propaganda were highlighted – motivating, focused on the positioning of the official ideology and encouraged new achievements for the benefit of the state, and “agitating” in order to attract people, especially young people, to stamp collecting.