TV Content Monetization with the Concept of "Second Screen"

Student: Pugachevskii Aleksandr

Educational Programme: Media Management (Master)

Year of Graduation: 2016

There is a study of the usage of "second-screen" technology in this thesis. The "second-screen" applications used by more than one year on the world media sphere, but for the Russian media industry this trend is only beginning to develop. According to the experts, the active work in this direction will start in two years in our country. Now the most popular examples of this kind of application in Russia are "Sochi 2014" of the "First Channel", "Molodezhka" from "STS" and "Match! Club" from the TV channel "Match". This theme is a new and undeveloped for the Russian market that generates a certain complexity of the work.

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