The Like Economy: Monetize the Audience Loyalty

The main purpose of «The Like Economy: Monetize the Audience Loyalty» was to identify what type of content is most popular among subscribers of the official communities of CTC, based on the views of industry experts and a survey of users of social networks, as well as to determine the monetization methods audience official community CTC in social networks. Researcher solves the following problems: 1) Expand the essence of social networks VKontakte, Facebook, «Odnoklassniki» — to analyze the history of the service, their working arrangements with the official pages of the media; 2) To analyze the principles of creating a loyal audience in social networks; 3) To analyze the features of the official pages of CTC in these social networks; 4) To consider mechanisms to monetize social networks, identify their characteristics; 5) To formulate and to describe trends in Digital Marketing. As a result of this work, the hypothesis that the most popular content on the TV pages in social networks are the new issues of serials and shows confirmed. The author also made predictions of how will develop monetization mechanisms for video content, as well as analyzed the trends in marketing Digital and identified two areas of technology: the creation and implementation of chat bots to social networks, as well as the growing popularity of live video broadcasting on social networks. The author also made recommendations on the establishment of official media communities and the media in social networks, work with a loyal audience of the brand, have a suitable design for the decoration of branding, described the best options for the monetization of different types of content, and cited the example of the most successful cases to work with the brand audience in social networks, as well as case studies of effective monetization of the audience.