Year of Graduation
The Conflict between Technologies and Creativity as the Main Driver of Innovations in Media, 2012-2016
The work analyses conflict between technologies and human which is displayed in new media. It consists in interaction between them being in different roles: technology as human's backup with higher level of abilities, and human himself as creative one who puts tasks to machines. The conflict is challenging for both and delivers innovations - concrete products. The purpose of research is identification of new interaction forms between human and technologies in media, and their roles, place and functions as well. Tasks are: description of media industry's future from expert's angle, interrelationships' of human and technology review from philosophical-conceptual point, signification of operational ways of technologies and human in media, description of media's new forms, coming out as a result of interaction between technologies ans human, and description of new competencies being in demand in new circumstances. Hypothesis presumes that technologies' expansion in media is anthropocentrismic. The hypothesis was proved by some of experts in interview and after observating theoretical aspect.