• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Olga Chekhovich
Communication Channels to the Audience and Their Use in Transmedia
Media Production in Creative Industries
(Master’s programme)
2016
In this study I’ve tried to determine which platforms are the most suitable for placing content in the development of transmedia project for a young audience of 14 - 27 y.o. and to find out better communication channels that should attract an audience and involve it in a content consumption, to motivate it for an active engagement with content and creating their own one. Also I tried to investigate, what kind of content for which platform is the best solution for this project. For this goal I’ve analyzed several researches that illuminate favors of the Russian Internet audience in terms of communication channels. I’ve chosen the most popular channels of our target group. Also I’ve studied the ability of different channels to satisfy the needs of advertisers, I’ve defined the role of the audience in our project, I’ve planned the distribution of content through the best channels and defined opportunities to monetize the project in each channel

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses