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  • Modernization Of Non-state Health Care Institutions Of The Russian Railways To Improve Campetitiveness in Today's Health Care Market

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ekaterina Samsonova
Modernization Of Non-state Health Care Institutions Of The Russian Railways To Improve Campetitiveness in Today's Health Care Market
2016
Medical Complex of JSC "Russian Railways" - the largest complex of medical clinics on the territory of Russia. In today's economic environment, departmental medicine as a whole, including the clinics of JSC "Russian Railways" is faced with a high level of competition in the market of medical services by the commercial and public hospitals. To increase budget revenues, medical complex of JSC "Russian Railways" in need of reform, modernization of management and staff.

In the research the author has analyzed the business plan, the previously created an independent consulting firm, analyzed JSC "Russian Railways" plan to reform the medical complex by 2018. The research to identify the level of marketing in all clinics of JSC "Russian Railways", created the plan for marketing activities to promote Medical Complex of JSC "Russian Railways» on the market. Author created the complex of guidelines and scenarios for the JSC "Russian Railways".

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