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Using Internet Technologies in City Marketing

Student: Ekaterina Ozerova

Supervisor: Irina N. Shafranskaya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Marketing (Master)

Year of Graduation: 2016

With the improbable growth of electronic commerce and dot.com companies it is rather difficult to create any community in a network online which can communicate in reality with other communities and show a real picture of the city to other cities. Nevertheless, this recearch underlines importance of communication of the city and its inhabitants. Both the communicative feeling of a community and global feeling of the place can have the vital value for support of the collective actions directed to the solution of the problems connected with consequences of globalization of the place. And in this case channels of the Internet network are unique tools which can help to create communicative forms as online, and with offline mode. In this work problems of city internet marketing are considered, and also how the cities can apply Internet technologies in marketing of territories is shown.

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