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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Georgy Makiev
Client Engagement as a Factor of Increasing of Consumer Demand
Psychology
(Bachelor’s programme)
7
2016
The main purpose of our study was to investigate the influence of the engagement on the stimulation of consumer behaviour. We created two sets of coupons, including simple and modificated coupons, creating Zeigarnik's effect. By using these coupons in cooperation with postexperimental interview we tried to answer the question whether engagement is created by coupons.

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