Attractiveness Assessment of Moscow Hotel Sector (Luxury Segment)

Abstract Topic: "ATTRACTIVENESS HOTEL INDUSTRY OF MOSCOW (LUXURY SEGMENT)” Author - student of the Faculty of Management of the National Research University Sergeeva Antonina Nikolaevna. The relevance of this project and research work is explained by the interest in the sector under consideration by foreign hotel chains. Thus, the work is determined by the attractiveness of the industry for companies considering entry into the hotel industry in Moscow (luxury segment). The object of research is the luxury segment hotel industry of Moscow. The purpose of this study is to determine the hospitality industry of Moscow attractiveness (luxury segment) for companies considering entry into this industry. This work consists of two main parts: a review of the theoretical concepts in the field of strategic analysis of the industry, industry methods and tools of analysis necessary to determine the attractiveness of the sector and their application in practice. The rating is based on the attractiveness of the environment for the analysis of companies in the industry (a PEST analysis and the analysis on the basis of the Five Competitive Forces of Michael Porter), analysis of competition in the industry (analysis of strategic groups in the industry), the analysis of the driving forces in the industry and the key success factors in the industry. Within the framework of determining the attractiveness of the hotel industry Moscow segment of "luxury", the author used the results of statistical reports, desk research, expert evaluation, foreign and domestic academic sources. The result of this work is the conclusion of the hospitality industry attractiveness of Moscow (luxury segment) for companies considering entry into it.