Likes Tourism on Instagram: the Cost of Likes in Modern Economy

Student: Shcherbakova Daria

Supervisor: Alexander Krasilnikov

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Economics (Bachelor)

Year of Graduation: 2016

This research profed the hypothesis that the amount of likes depends on the investments, which were spend on the creation, especially the location of the place where the media content was made, and persons characteristics. Firstly, the study found that the user’s behavior is affected by the changing of the currency rate. Secondly, the work examined the patterns of the rate system on Instagram among the tourist from Saint-Petersburg. Finally, the most popular destinations among the tourist from Saint-Petersburg during 2012-2015 years were identified.

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