Research into the Process of Brand Promotion through the Social Media by the Example of the Pharmaceutical Industry

Student: Getsevichyus Dmitriy

Educational Programme: Electronic Business (Master)

Year of Graduation: 2016

The present paper is devoted to the topical questions of brand promotion from the industrial aspect (pharmaceutical industry). In the course of research the review of brand, its features as well as brand types and its life-cycle are given. A process of brand promotion is considered from the point of view of the communicative politics; promotion channels, their classification and a strategy of a brand presence in the social media are described. The features of the industry-specific marketing campaign are taken into account. The results are of interest both to the scientific community and marketing departments.

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