The Analysis of Ways to Monetize Mobile Applications and Marketing Strategy Development for the Game Project

The mobile application market has grown substantially over the past few years. There has been a steady growth even during the economic crisis. To understand user behavior in mobile applications are introduced new methods of analysis, and to profit there are several ways of monetization. This paper describes various options for monetization, the formulas for calculating the ROI of mobile apps, describes the main analytical parameters. The main results obtained in the work:  Analyzed, both global and Russian market of mobile applications  Described and analyzed the ways of monetizing mobile apps  The basic methods for mobile app Analytics  Describes the indicators and calculation formulas that are used in Analytics of mobile apps  Described methods and tools the promotion of mobile applications  Has been developed the game product  Justification of the choice of monetization models for game product  Has been developed the marketing strategy for game product