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Employee Turnover and Retention of Workforce in Communications Industry

Student: Alla Kraskina

Supervisor: Evgenia S. Balabanova

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

The study aims to consider reasons for the high rate of employee turnover and to identify efficient methods of workforce’s retention in communications industry. The empirical sample of the study is the current middle-level account managers and employees who quitted their job in one of the largest Russian communications agencies. The study reveals that such aspects of "extrinsic" reward as discrepancy between reward’s rate and job results, unfair reward system, dissatisfaction with career opportunities and work conditions are the main reasons for leaving the company in the short term. The author concludes that top-managers of the agency should pay more attention on organizational culture’s transformation, particularly, on career opportunities and reward system to retain employees in the medium and long term.

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