Strategic Innovation and the Possibility of Their Use in the Company

The relevance of this study lies in the General importance of the introduction of strategic innovations (SI), as a tool of company competitiveness and in the presence of different approaches of researchers on the concept of strategic innovation and business models in General. The aim of this work is that based on the analysis of theoretical and methodological foundations of the concept of SI to identify the preconditions and possibilities of their application in the company. The hypothesis of the study: the style and level of innovativeness in managerial behaviour of the owner of the company affects the possibility of holding a SI. The hypothesis was confirmed in the work. The object of study is strategic management system. The subject of this study: SI (innovations in business models). Research methods that were used in the work: observation, questionnaire, structured interview. The study was able to establish the direction of the company's business, which can be applied to SI. Proposals and recommendations regarding the SI, namely the use of mobile apps as a new distribution channel, a new way of relationship with customers and partners. Designed user interface of the mobile application. Key words: business model, strategic innovations, strategic management, strategic opportunities.