Year of Graduation
Use of Game-Theoretical Methods for Investigation into the Mechanics of Information Spread in Social Networks
The present paper is devoted to the actual topic of game strategies application to the field of social networks. In the course of this work, the characteristics of the social network as a communication resource is given. Different approaches and methods of game-theoretical methods application to the research into the mechanisms of the information spread in social networks are considered. An experimental test is carried out and recommendations concerning the use of such methods in the field of e-business are given. The research is of interest for both academic and business community.