Improving the Company's Business Portfolio

Student: Korshunova Maria

Supervisor: Nina Mihaylovna Liubakova (Vladimirova)

Educational Programme: Management (Bachelor)

Final Grade: 7

Year of Graduation: 2016

This paper focuses on cooperative society of Voskresensky District in Moscow Region. The study deals with four company's strategic business units: retail, catering, lease of non-residential premises, bread production. The paper considers markets in which the company operates. Conclusions on balanced business portfolio made by McKinsey / GE matrix. The study makes recommendations for the further development of each of the strategic business units considering the company's socially significant activities.

Full text (added May 21, 2016)

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