Evaluating Efficiency of Loyalty Programs in Russia

Student: Guberna Alina

Supervisor: Daria Wijler

Educational Programme: Management (Bachelor)

Final Grade: 7

Year of Graduation: 2016

The purpose of this final qualifying work is to develop a loyalty program for transport - logistics company "Armada-A" and evaluate its efficiency. Two methods were applied to accomplish this goal - qualitative research technique "brainstorming" and methods of quantitative research - online form.

Full text (added May 21, 2016)

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