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Marketing Specifics of Russian Religious Institutions' Communication Channels

Student: Anna Sanina

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2016

The following research is designated to examine the channels of communications employed by religious organizations in Russia. The study provides a thorough review of the Russian and foreign literature, regarding marketing communications and the sociology of religion, by depicting the structure of the Russian religious market and the typical features of its consumer. The conducted investigation provides ground for the subsequent recommendations offered, in order to improve the strategy of communications of religious organizations (institutes).

Full text (added May 21, 2016)

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