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New Communication Types Analysis in Modern Companies

Student: Rodionov Viktor

Supervisor: Tatyana Lobanova

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

This paperwork discusses the possibility of using the quest-method for some intra-company activities. This study clearly identified the essence of the proposed concept, as well as reveal the strengths and weaknesses of its practices. The purpose of this paperwork is to consider the relevance of the implementation of the quest-based communications in a corporate environment in the company. It's offered to inject quest-method in HR-3 areas of the company: as a process to simplify the adaptation of new employees, a process of training employees for new technologies and a form of teambuilding. In this study there are two hypotheses: generation Y requires a constant search and introduction for new forms of intra-organizational communication and the majority of young adults, who are representatives of our generation, will approved the proposed enterprise. First chapter of this paperwork consists of a description of the existing types of communications, communication channels, the relevance of modern communication technologies for young workers, as well as analysis of the entertainment industry. In the second part of the paperwork there is the researh that carried out the potential implementation of the method in the modern company. In the process of study there was an online survey among Russian youth, and interviews with young employees of organizations that allow to see the full picture of the attitudes of participants about the proposed enterprise. The study fully confirmed the hypothesis on the need for intra-communications companies, as a consequence of the change of worker generation. The second hypothesis was partly confirmed as well. Most people are really willing to see in their organizations the quest-methods, except for the use of such methods as training staff in new technologies.

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