• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Andrey Zolotukhin
The Role of Strategic Vision and mission in the Company's Strategy Formulation Process
Management
(Bachelor’s programme)
2016
The goal of this study is to determine the impact of the strategic vision and mission in the process of forming a major strategy of the organization. Relevance of the study caused by the necessity of tools that could help a manager in the company's strategy formulation process during the economic crisis in Russia. With the analysis of the case «Toyota Global Vision», telling about the Toyota's senior management work during the new strategy development, as well as a study by the methods of collecting information analysis: study and analysis of secondary information (scientific literature, official websites of companies and business documents, presentations, interviews with managers); methods of information processing: the development of criteria, organization of data in the table compared - conclusions about the strong influence the content of the mission and strategic vision to the management during the development of the strategy have been made for the Japanese companies and the 2015 top ten US companies. For the top 10 Russian companies in 2015 year, this effect is much less. The preconditions for further studies on such a scenario at the end of the economic crisis in Russia have been made.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses