The Role of Strategic Vision and mission in the Company's Strategy Formulation Process

The goal of this study is to determine the impact of the strategic vision and mission in the process of forming a major strategy of the organization. Relevance of the study caused by the necessity of tools that could help a manager in the company's strategy formulation process during the economic crisis in Russia. With the analysis of the case «Toyota Global Vision», telling about the Toyota's senior management work during the new strategy development, as well as a study by the methods of collecting information analysis: study and analysis of secondary information (scientific literature, official websites of companies and business documents, presentations, interviews with managers); methods of information processing: the development of criteria, organization of data in the table compared - conclusions about the strong influence the content of the mission and strategic vision to the management during the development of the strategy have been made for the Japanese companies and the 2015 top ten US companies. For the top 10 Russian companies in 2015 year, this effect is much less. The preconditions for further studies on such a scenario at the end of the economic crisis in Russia have been made.