Developing Marketing Strategy for the Municipality

Student: Sokol Mikhail

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

Many studies and practical guidance on the marketing and branding of Russian municipalities were dedicated to changing the corporate identity area, the analysis of the identity of the local community, the investment attractiveness. This study attempts to empirically analyze the tourist attraction of the place, the image of the territory in the eyes of existing and potential tourists, as well as to identify the problems of tourism in terms of the local community. This study used a qualitative method of data collection. The results of empirical research will provide the basis for the development of a marketing strategy to attract the main target audiences and improve the quality of life of local people.

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