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Valuable Trends of Retail-Marketing at Developing Markets

Student: ViStoria Skorobogatova

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

The study of marketing at retail trade focuses on the system of marketing instruments that are used or can be applied at mobile retail market to increase sales. The aim of the research is to define the most effective tools for retail marketing development in emerging countries. The analysis of data collected from secondary information and interviews with experts of Russian mobile retail sector will demonstrate the link between theoretical and empirical parts and will identify modern tendencies. The results of the research will be of interest to managers of mobile retail stores to attract more clients for increasing sales and company’s profit.

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