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Approaches to Developing Personal Branding for Top-managers

Student: Alexander Shkarupa

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

Personal branding becomes more common among professionals from different areas. This work examine aproaches to personal brand development for top managers. The work also considers personal brand promoting tools and channels. The main research methods are case study and structured interviews with experts in personal branding. The results of the study give directions for future detailed research.

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