Development of Recommendations for Improving the Marketing Strategy of Manufacturing Firm

Student: Bykov Aleksandr

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

As part of this work I have tried to consider the process of creating a marketing strategy. It was considered the main scientific and practical approaches to the definition of the process. The second part is devoted to the process of analyzing and improving the strategy of the company OOO "NRB Group".

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