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Analysis of Problems and Improving the Marketing Strategy of Company

Student: Kreknin Daniil

Supervisor: Ekaterina A. Makarova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Final Grade: 10

Year of Graduation: 2016

The results of investigation of different strategies and their effect on business are presented in this paper. Investigation is focused on the microenterprise which creates web-sites and provides services of advertising in Internet. Furthermore, specific traits of each strategy and situations, when these strategies are required, are also can be found in the article. In the practical part of paper you can find analysis of competitors, products, markets, prices and internal analysis. This paper provides list of recommendations for the company and results of implementation of them. The main scientific and practice contribution of student is the consideration of the impact of major marketing laws and regulations on the activity of micro-enterprises.

Full text (added May 22, 2016)

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