Development Marketing Strategy of the Company

This study is devoted to the development of the marketing strategy for the company “Kareks-Povolzhye”. One of the most problematic tasks for organizations is the creation and development of an exceptional set of tools, which improves marketing activities and as a result contributes to the further prosperity of the company. This investigation is intended to cover questions concerning measures, influencing the efficiency of the marketing activity of the company in the sphere of B2B marketing and developing the appropriate marketing strategy for the chosen company. The overall aim of this research is to identify and analyze tools and approaches to marketing strategy, to develop marketing strategy and the implementation plan of it into the company “Kareks-Povolzhye”. The goal of this research is going to be achieved via the specific marketing analyses, the preliminary qualitative and the core quantitative methods, expert interviews and questionnaires. The findings of the study will indicate correlation between variables (marketing tools and company sales) and provide support to the hypothesis, which are about the degree of influence of specific marketing factors on the financial indicators of the company. The research study might be significant for marketers and those, who involved in the process of strategic planning. The results of this study may give a useful basis to gain a competitive advantage due to marketing system improvement. Moreover, the results of this study are anticipated to make a contribution to the understanding of the nature of marketing and offer opportunities for further investigations.