The Impact of Visual Component on Users Engagement in Social Network VKontakte in Case of Fashion Category

Student: Verbovaya Irina

Educational Programme: Marketing Communications and Advertising in Modern Business (Master)

Year of Graduation: 2016

In this master's thesis studied the effect of the visual component of the publication in a social network VKontakte on users involvement in case of fashion category. The paper studied the model of perception and the parameters that characterize fashion involvement.The study consists of an introduction, three chapters, conclusion, list of literature. The research paper used 2 tables, 30 figures, 2 circuits, 3 of the annex, 66 literature sources. The total number of pages of a thesis - 74.

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