Year of Graduation
Internationalization Strategies of Russian Banks and their Entry Modes into Foreign Markets
Strategic Management and Corporate Governance
The master's thesis deals with the main strategies of banking internationalization and specifics of Russian banks in the internationalization process. The research analyzes the factors influencing the decision of Russian banks to enter foreign markets of certain countries. It was found that the Russian banks decision to enter foreign markets is increasingly influenced by factors related to the strategies of using competitive advantages and search for attractive markets. Also the thesis deals with the main entry modes into the markets of foreign countries and analyzes the factors influencing the choice of entry modes by Russian banks. During analysis the results were obtained that the choice of organizational forms by Russian banks is influenced by the factors of the parent bank, the factors of the affiliate bank and the factors of the foreign market.