Linguistic Features of Advertisements: Corpus Approach

Student: Shantyreva Lyubov

Supervisor: Alexey Malafeev

Faculty: Faculty of Humanities (Nizhny Novgorod)

Educational Programme: Fundamental and Applied Linguistics (Bachelor)

Final Grade: 9

Year of Graduation: 2016

This graduation project deals with linguistic features of advertising texts. The research was conducted with the help of corpus manager AntConc on the basis of advertising texts from internet resources. Linguistic features of two categories were compared (laptops and mobile phones) on the morphological, lexical and syntactic levels. The research proves the hypothesis that there are a number of characteristic features, which are typical for advertising texts, and describes a number of patterns identified in their analysis.

Full text (added May 22, 2016)

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