Analysis of Consumer Preferences for the Promotion of Tourist Destinations in Uzbekistan

This research focuses on analysis of consumer preferences for the promotion of tourist destinations in Uzbekistan. Today in order to have successful activity in the tourist services market countries should provide and develop the product according to the customer's needs, wants and desires. However, consumer behavior is never simple, easily predictable, since it is affected by many factors. In thesis work were highlighted a number of mentioned factors, the main choice criteria and motives of consumption of tourist services. Also given the basic definitions of tourism, examined the specific features of the market of tourist services, the features of marketing in this area, the main tools of promotion of tourist destinations, analyzed the main choice criteria and motives of consumption of tourist services. Identified key customer segments of the tourist market, basic methods and ways of segmenting consumers. Segmentation helps inform which marketing channels and media are the right ones. In order to characterize main profiles of tourism consumers of Uzbekistan it was surveyed key consumer preferences in the tourism market. The tourism market of the Republic of Uzbekistan was analyzed. The main tendencies of development and problems of market functioning were identified. As a result were made some recommendations to improve tourism in the region.