Promotion of Goods Using Tools of Internet-Marketing

Student: Glebova Anastasiia

Supervisor: Ekaterina A. Makarova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2016

Nowadays modern companies aspire to turn from traditional marketing tools to the Internet tools. Nevertheless, many Russian companies have a gap in the understanding of the Internet-marketing and have not necessary knowledge to develop an effective marketing strategy. As the result, they lose a lot of clients, because they don’t conform to requirements of modern consumers. This study is aimed at studying of the list of the Internet tools in the system of marketing communications and development an effective marketing strategy for the company. To collect the necessary data, content analysis and competitive analysis was used. The result of this study contains the list of recommendations for the marketing strategy of the company on the Internet.

Full text (added May 22, 2016)

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