• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
  • HSE University
  • Student Theses
  • Adaptation of Tobacco Products Promotion Strategy to the Changing Conditions of the Russian Legislation on the Example of the Cigarette Market

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Marina Mezerova
Adaptation of Tobacco Products Promotion Strategy to the Changing Conditions of the Russian Legislation on the Example of the Cigarette Market
Marketing
(Master’s programme)
2016
Nowadays all the traditional approaches of communication with the customer are denied for the tobacco product manufacturers. The most significant legal restrictions were approved in 2013-2014. After that, the market had been completely changed in terms of communication with the customers. As a result, companies have to search for new and sophisticated ways of communication with the customers. The main purpose of the paper is to adopt traditional promotion strategies of tobacco products to demanding legislation. The current paper provides new available tools and communication channels, their evaluation, as well as analysis of tobacco production consumer’s behavior. That is accomplished [on a base of] with a help of “expert interview” deep analysis and quantitative survey of customers.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses