Year of Graduation
Adaptation of Tobacco Products Promotion Strategy to the Changing Conditions of the Russian Legislation on the Example of the Cigarette Market
Nowadays all the traditional approaches of communication with the customer are denied for the tobacco product manufacturers. The most significant legal restrictions were approved in 2013-2014. After that, the market had been completely changed in terms of communication with the customers. As a result, companies have to search for new and sophisticated ways of communication with the customers. The main purpose of the paper is to adopt traditional promotion strategies of tobacco products to demanding legislation. The current paper provides new available tools and communication channels, their evaluation, as well as analysis of tobacco production consumer’s behavior. That is accomplished [on a base of] with a help of “expert interview” deep analysis and quantitative survey of customers.