Strategic Decisions of Pharmaceutical Companies while Entering New Geographical Markets

Student: Zabelnikov Kirill

Supervisor: Nina Mihaylovna Liubakova (Vladimirova)

Educational Programme: Strategic Management and Corporate Governance (Master)

Year of Graduation: 2016

The entrance to the new market allows companies to receive competitive advantages and receive additional profits. In our digital world it is quiet simple for companies to enter the new market. These are the reasons, why this paper is topical. On the other hand internationalization process is very difficult and complex. It includes a lot of important decisions. At the same time there are a lot of factors, that has influence on these decisions. The main goal of this paper is to find the realtionship between strateguc decisions and different groups of factors. The objects of the paper are pharmaceutical companies, which enter the foreign market in specific time period 10 years (since 2006).

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