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The Analysis of Problems and Improvement of Company’s Marketing Activity on the Internet

Student: Porfirev Dmitrii

Supervisor: Ekaterina A. Makarova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

In modern conditions of developing global economy, the success of the company’s activity is directly dependent on its ability to adapt to changes The emergence of innovative technologies, which are destroying communication barriers, have induced the business community significantly change their representations about the role of marketing in the company's functioning. During the past 20 years, the importance of using the Internet in business as a competitive marketing tool has been acknowledged by a great amount of renowned practitioners in the field of marketing. The prerequisites for writing this paper are evidence of the fact that many companies do not always effectively use in its marketing activities the full potential of Internet marketing. The primary aim of my research contains in the analysis of problems and the improvement of "SMMetana’s" marketing activity on the Internet. Final qualifying work consists of an introduction, two chapters, conclusions, bibliography and appendices. The first chapter is devoted to the theoretical foundations of company’s marketing activities on the Internet. The second chapter is devoted to analysis of the application of internet marketing tools and the improvement of "SMMetana’s" marketing activity on the Internet.

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