Competitive Difference of the West-Ural Bank Tariff Policy

Student: Bykova Natalya

Supervisor: Irina N. Shafranskaya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

The paper under discussion covers the area of West-Ural Bank of Sberbank tariff policy on and deals with a problem of the lack of attention to non-monetary factors for maintenance a decent level of competition for clients. Its key idea is to determine competitive difference of the West-Ural Bank of Sberbank tariff policy on package forms of settlement and cash services for small business segment in terms of their structure. The data obtained permits to explore consumer behaviour and preferences to Sberbanks’ package forms of settlement and cash services and the offered recommendations intents to satisfy needs of clients to a large extent and to increase the commission income share from this service. Moreover, the material presented can open new prospects for further research studies.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses