Representation of the Body in Social Advertising

Student: Zemliak Marina

Faculty: Saint-Petersburg School of Social Sciences

Educational Programme: Sociology (Bachelor)

Year of Graduation: 2016

In century of technologies and information social advertising plays important role in educations of habitants. To reach the aim, such kind of advertising uses different mechanisms for effective relief and one of these instruments is representations of body. The purpose of this paper is to research how the body is represented to influence on people actions on example of social advertising from youth festival. For this study we used new method of visual sociology, which only now is coming popular and we explored 620 poster social advertising. Our results show that there is an active using of invalid body and death, and also corporeal forms are replaced by signs, symbols, and words which are associated.

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