• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Yana Blinova
Improving of HR-brand in Organization
Management
(Bachelor’s programme)
2016
The purpose of improvement program is to increase perception of potential employees, current employees and the public about Ltd. “Alendvic” appealing as a great place to work. The improvement program is based on the attitudes of employees and their understanding of the work in the company, the company's values and values of employees. The significant feature of the proposed program is an attempt to solve the problem of attracting and efficient use of personnel, in order to maintain the company's competitiveness in the market.

The research part of the work is devoted to the study of the loyalty and satisfaction of existing and potential employees, their value systems, attitudes to work and basic preferences in choosing a job. The sample size is 269 active employees and 238 potential employees.

The work results are to analyze the problems of company's HR-brand management and creation of recommendations for the development of the company's external employer brand. The results of the study may be of use to the management of the organization in terms of costs reduction and improvement of the operational performance.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses