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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Daniil Kulchitskiy
Strategies for Creating the Restaurant's Image as a Factor of Consumer Attitudes Towards It
Psychology in Business
(Master’s programme)
2016
The purpose of this research is the study of consumer attitudes to the strategy of creating the image of the restaurant, as a factor.

Subject of study:

Effect of different strategies to build the image of the formation of consumer preferences when visiting a restaurant.

Object of study:

Strategies to create the image of the restaurant.

Hypotheses of the study:

1) Interior, professional staff, quality of food and a large selection of dishes are the decisive factors for the customer at a restaurant.

2) The above factors do not depend on the choice of strategy to create the image of the restaurant.

Summary:

1) At least two of the four factors we have chosen: interior, professionalism of the staff, quality of food and a large selection of dishes will be decisive factors for the customer When visiting restaurant.

2) Factors such as interior design, professional staff and quality of food does not depend on the choice of strategy to create the image of the restaurant, while the factor of "a large selection of dishes" depends on the choice of image creation strategy.

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