The Technologies of Launch and Development of Football Club Television (Based on Russian Professional Fotball Clubs)

The theme of the graduation paper is the specifics and the principles of work of the football club TV in Russia from the moment it was launched till the modern days. This research is devoted to technologies of launch and development of club football television in Russia based on different football clubs TV («Lokomotiv», «Zenit», «Dynamo», «Ufa»). In this research are considered different formats and genres of club television in detail. The novelty of the research is in the fact that there are yet no researches that would describe the technology of launching and developing of football club TV based on the example of not just various different Russian football clubs, but also various different leagues. The theoretical value of the research is the revelation of the new facts that prove that the club football TV has become an essential part of the football clubs in Russia nowadays and it also has components to be able to completely replace specialized programs about football on federal TV channels in the future. Furthermore, the research has a practical value for the club TV employees and also for the PR and advertising specialists and football club managers. The work could also possibly be interesting for the government sport channels employees. It will be answered a question how to make football-related programs as interesting and engaging for the mass audience, as the club TV makes them nowadays.