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New Business Project Development

Student: Zotina Tatyana

Supervisor: Marina A. Shakina

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

The question of business-planning is examined in the works of Vihanskiy, Barinov, Bogomolov, Sheremet and many others. However, there is still no any perfect structure of developing the business-plan. This work is focused on the analysis resources and capabilities. First stage was aimed at the evaluation of current competitive situation on the market. The second step included the external environment analysis, which was held with the help of PEST model. Finally, the consumer survey was conducted in order to understand the peculiarities of consumer demand at the market. According to the results, obtained during the analysis, there is a huge potential of developing the business of oxygen therapy in Perm, as the market niche is free. Thus, the idea of opening an oxygen center, seems highly attractive and profitable.

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