Year of Graduation
Conceptualization of the Notion "Lifestyle" in Modern Russian Media (2010-2015)
The subject of Final Qualification Work is Conceptualization of the notion "lifestyle" in modern Russian media (2010-2015). The Work intended to cover the notion of ‘lifestyle’ in modern Russian media. The work will give the possibility to answer the key question about ways and means of conceptualization of the concept lifestyle. The problem statement was formulated as lifestyle journalism has its own peculiarities in comparison with traditional one. The aim of the present work is to identify the essential characteristics of the phenomenon of lifestyle in the digital media journalism. The theoretical approach together with case study will be used. It is expected to study the phenomenon of lifestyle journalism in practice with its specific traits for Russian market. The obtained results will let make conclusion concerned ‘lifestyle’ notion in Russian digital media.