The Research of Strategic Potential of Company at the Example of LTD «Luidor»

Student: Evstigneev Mikhail

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

The present graduate work describes the research of the strategic potential of the company, which is engaged in the sphere of car trade in the Russian market. The main objective of this work is investigation of the strategic potential of the enterprise with the usage of theoretical fundamentals and methods of strategic management for solving the existing problems and determination of the future company development. The proper use of the information, obtained during the course of the research, will give an opportunity to build a long-term development plan and to adjust to constantly changing environmental conditions. It is expected that the research results will help to make some improvements in the existing strategy of the enterprise in accordance with the specifics of the business.

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