Marketing Strategies of Interaction with Customers on the B2B Market

The purpose of the paper: Identify the key components of the program of interaction with customers on the B2B market for the further development of effective marketing communication strategies. Tasks: 1. Carry out a theoretical review and analysis of approaches to the development of marketing strategies based on the factors of consumer experience; 2. To study the degree of influence of the main factors of the consumer experience on customer loyalty as the main components of an effective marketing program synergies; 3. Analyze the market for agricultural machinery and to identify key factors in the customer experience Customer Example "Agro"; 4. Make recommendations on the development of cooperation programs with customers in the B2B market. The following recommendations were made in the study to: •Analyze aggregated factor consumer experience "Informative; •Continuously monitor the impact of the overall assessment of customer interaction with the company on behavioral and attitudinal loyalty; •Monitor inventory of spare parts, Wires check the speed of response to incoming requests for service by a "mystery shopper", as well as to organize the smooth operation service hotline; •Monitor sales managers on agricultural technology and all the specifics of a / v equipment, organize training seminars service; •Demonstrate a complete line / agricultural machinery on the show space; •Conduct marketing programs aimed at communication with customers using printed sources such as Agroinfo or Agrarnik.