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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Evgeniya Vlasova
Analysis of Political Conflicts Visual Representations in New Media. Vkontakte case
Visual Culture
(Master’s programme)
2016
According to Antonio Gramsci, the political power of the bourgeoisie in the developed capitalist countries is based on intellectuals who produce cultural hegemony through ideological apparatuses such as education and the media. Thus, the main function of culture by Gramsci is to stabilize society, bring sense of unity and establish order. Culture - is what unites us within our country and at the same time opposes us to the others.

Most of the media in Russia are more or less state-owned. Recent series of political conflicts, widely covered by media, according to Gramsci, should bring the sense of unity and distract the attention of the audience from the internal contradictions. However, it caused a great diversity of opinions and reactions, which contradictory representations of these political conflicts in the new media can reveal.

In this paper, the author analyzes visual representations of the recent political conflicts (2014-2015) on the posts materials of two large VK groups, identifying similarities and differences in the processes of selection, production and distribution of those images.

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