Development and Implementation of Marketing Program in a Pediatric Healthcare Organization

In the period from 2012 to 2016, spending on health care in the Russian Federation will be reduced by 20%. Compared with 2015, in 2016 the cost will be reduced by 8%, according to the institute "Centre for Development of Higher School of Economics." Thus, during the budget deficit in the budget of a medical organization, the role of paid medical services, such as compensating means in terms of money reduction. The aim of the study is to identify the specificity in the development and implementation of marketing programs to the work of the pediatric medical organization. In order to achieve the purpose of final qualifying works –the following problems should be gradually solved: 1. identify the object and subject of study; 2. explore the topics of the thesis specialized literature, which includes researches, reference books, legislative and other normative legal acts, including foreign sources; As part of this work it will be a theoretical basis the foundations of development and implementation of marketing programs in the medical organizations. 3. to consider the modern conceptual views on a given problem; 4. propose guidelines for the development of marketing programs in the medical organizations; As part of this thesis will be a practical part containing the prospects of introducing the experience of foreign countries, and leading national medical organizations. 5. compile the findings of the study, identifying the specifics of the organization of marketing programs during the study it was found that the marketing program of the pediatric medical organization should be socially oriented, the organization aims is to improve the image. on the results of the study the author has published the theses