Political and Commercial Production of the Corporeal (Based on the Russian National Corpus Material and Discourse of Online Versions of Glossy Magazines)

The state controls the various spheres of life, but in matters of public health there are gaps . This study draw public attention to the problem of the uncontrolled promotion of ideas that can harm a person, to change the attitude to the information, but the most important is to involve the state to diagnosing such threats and take action against them. The main goal of the work is the analysis of linguistic means and strategies in the media, by which the body is raised to the impact of the policy object and commerce. The object of research is the discourse of corporeal in biopolitics and biopower presented in youth media. As a result, work on the theoretical part of it has been hypothesized that the corporation beauty industry use biopower based on the promotion of services to improve the body by exposure through the media to consumers, thereby simulating the social standards of appearance and way of life of consumers to the implementation of commercial purposes corporations. There is a flesh-politicization of the mass media in modern discourse, which is usually present in the form of solid commercialization. Empirical analysis of the study was conducted in two stages. The first line of practical analysis based on corpus linguistics methods: method of analysis of the average volume of housing, including the calculation of the coefficient imp (examples of usage per million words case), the analysis of dynamics of the use of the word, an assessment of the context (semantics in a typical search keyword concordance). For the second stage of the method chosen frame analiza.S terms of practical significance of the study may be useful for the two groups of political actors: government and government representatives and the public, which should be taught self-defense of the false information and the ability to distinguish the true from the false.