Promotion of Innovative Product to the Market. Case of "ReForce"

The methods of an innovative product promotion to the market were considered in this research. This research was conducted on the case of the company which is produced of the innovative sports equipment. The purpose of the research is to develop the advance of an innovative product on the market for the company. The main objectives of the research are identification of the main components of product promotion, development of positioning of the company, studying of strategy of product promotion in this company. Also, the project of opening fitness club as main method of brand and equipment of the company promotion was considered. The concept of positioning of the company was developed, the name of the company was chosen and branding was developed. By results of the analysis of competitors 5 potential competitors of the company in the market were revealed and their marketing strategy were analysed. For promotion of product internet marketing was chosen as the most effective method. The possibility of opening fitness club as a method of the sports equipment promotion which is made by the company was considered. The concept of club was developed, and also calculations of expenses and profit were made. For this moment, the results of the research are successfully put into practice in this company. The project of opening fitness club will be finished, its realization is planned for the beginning of the next year.