Strategic Interaction on TV Products Market

Abstract Development of informational technologies has led to emergence of new tendencies in the IT sphere. In particular, a great number of new communications channels has been created, through which users can be the first to know about all the changes occurring in the world. Nowadays one of the main and most developed mean of receiving information in Russia and in the world is TV, with its variety of channels with different content. However, excess of information that the viewer receives through watching TV shows leads to problems of interaction with users. That is why improving efficiency of interaction of the channels with target audience will promote the growth of the public good, as doing so will raise the profits of the channels and people will also enjoy the content they prefer. Based on this, the main goal of the research is the analysis of strategic interaction of channels on the market of TV products. For the purpose of such analysis, the existing models are reviewed, and the solutions to their main problems are proposed. After that the proposed solutions are used to create a new model without such defects, which is then tested on different data sets, new theses on different behavior of the channels depending on their audience are proposed, after which the paper concludes with the results on the competition of the channels. According to the results of this research, the TV market was analyzed in the contemporary world and the main features of it were highlighted. Besides that, the contents of TV channels were systematized and the models explaining the existing situation on the markets were built. The results may be useful for the channels in helping them form the interaction strategies on this competitive market and the addressed issues can be further researched by the economists.